SEO or Search Engine Optimization is forever evolving and changing.
Almost every month, you hear about a new change, development or algorithm release from the major search engines. Regular updates are rolled out to ensure the best content features at the top of the search engines.
As a digital marketer, it’s up to you to stay ahead of the game so that your website remains relevant. As someone engrossed in SEO, you are forced to continuously learn about every SEO trend while looking at ways that you can improve your site’s rankings. Staying ahead of the game, keeping up to speed with the latest search engine trends can be rather tricky.
So, to help you with SEO, I have put together 6 of the Top SEO Trends for you to look out for this year. All of which should hopefully help you generate traffic to your site.
Let’s get started,
1. Zero-Click Searches
Zero-click searches are something Google had always mentioned before they executed it. However, when we look at it more closely, we find that it was only in the past year that Google has put any real emphasis on it and hence a worthy SEO trend to look at in this post.
The idea is that end-users can find information that they seek without leaving the Search Engine. Google can do this by scanning the content on your site and finding which content is relevant to specific search queries.
Which they then display when a user types in the corresponding question. This way, a user can find all the information they want, with zero clicks away from Google.
For Google to take full advantage of this feature, several integrations, such as snippets and other things, were created.
This is undoubtedly one of the more important trends for the next couple of years, which is why you may want to consider implementing snippets and various card types to enhance your site’s rankings in the major search engines.
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2. Improved Site Speed
While it seems, when it comes to SEO trends, something to do with site speed is always turning up, this is for a good reason.
The main reason is the evolution of the internet and the technology that drives it. New smartphones and systems are being released every year? You may use these netbooks, iPads, and other devices to get online.
These newer devices come with the latest components, such as processors, allowing them to load up websites significantly faster. For this reason, you want to ensure you’re doing your utmost to get the most out of your website so that you’re not left behind.
Google has also, on many occasions, made it known how important a factor page speed is and how it’s also included in their SEO signals.
Making your site faster means a better overall user experience and better rankings in the search engines.
So, where do you start?
There are many different WordPress plugins that you can look into. They will analyse your website and identify key areas where improvements can be made.
You can also take more drastic measures, like moving over to a new web host like Hostinger, Cloudways or paying for a more expensive hosting account service.
3. Core Web Vitals
Google announced the introduction of three new ranking metrics in May 2020. Combined, they are referred to as Core Web Vitals.
The objective of these vitals is to measure experience, which includes: Visual Stability, Loading and Interactivity. These ranking metrics are all centred on the same thing, which is site speed.
This SEO trend considers; How long does it take for a page to load, How quickly interactive does your site become accessible? and How stable is the page during loading?
Core Web Vitals has since been implemented into the Google Search engines, which means it’s something that you will need to pay close attention to if you want to rank on the first page of Google’s rank listings.
For example, if you were to have two pieces of content, side by side, that were of equal quality, then user experience metrics, such as Core Web Vitals, may become a factor in determining which should rank higher.
4. Long-Form Content
According to studies, content around 3000+ words tends to get 3x more traffic and 4x the amount of shares and 3.5x more backlinks than content within 800 – 1200 words.
One thing for you to pay most attention to is not necessarily the word count but rather the quality of the content. If you were to be objective, you’d agree that anyone can write a small article that adds no value to just about anything. However, a lengthy article is far more likely to have at least some valuable information, even if most of its low grade.
Major search engines like Google tend to favour more long-form content because lengthy content is not as commonplace. Only those genuinely clued up on a topic can write long-form content on it.
5. Refresh Your Existing Content
Another thing very high up on the list of SEO trends for you to pay attention to is, without a doubt, the refreshing of content.
In the past, before the creation of the internet, making changes to a news article or story was nearly impossible.
This is because the publisher had so many factors to consider, such as the distribution issues, material costs, then getting that modified content back into the hands of the readers.
The good news is that, with the advent of the internet.
If you own a website, you should consider going back to your old content and looking at it for areas where you can make improvements, whether it’s adding a new focus keyword or making the content longer.
It would be best to think of it as your way of enhancing something you’ve already created. You are making it more relevant, more helpful and hopefully more effective.
The result should pay off, with your site ranking high in the search engines, outshining your competition, for organic traffic in the years to follow.
6. Local SEO
Local SEO is different from standard SEO in that you’re optimising your online presence to target local areas and communities specifically.
For example, instead of targeting the keyword “Best Computing Courses“, you’d look at keywords such as “Best Computing Course in London” to give you a more detailed result.
Local SEO has evolved due primarily to the increase in Zero-click searches, which many SEO marketers now see as a regular occurrence. Many of these Zero-clicks are, in fact, local searches, which are currently being referred to as Local Packs.
Many web surfers use the major search engines to either purchase goods in their local area, find a particular service or answer a question.
Thus, you’ll always want to prioritise the local audience for the SEO practitioner, as this means better quality services, less competition, and improved SERP results.
In this article, the author analyzed the Top 6 SEO Trends to look out for.
I hope you found this article helpful. Did you have anything to learn?
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