We are again back with information for e-commerce marketing skills to increase your sales and bring your business toward growth and higher heights. Therefore, you will come across various strategies and points to be kept in mind for efficient e-commerce marketing. It is unsaid that you need powerful marketing tactics and strategies in today’s digitally developing world, as numerous online sellers have innumerable tricks and gimmicks to sell products online.
Moreover, even the number of people purchasing products online has increased. So, with more demand and competition comes more responsibility of the marketer to develop impactful strategies so that sales grow better and more people are attracted towards your products and services.
Products selling online over e-commerce platforms have grown immensely, and the deals are expected to be around $7 billion in upcoming years. Therefore, look at a fantastic marketing guide that will surely lead you towards insightful knowledge regarding tips to be followed essentially for better marketing and branding of your business firm.
Sometimes it is about more than following all the tips and tricks to strengthen your marketing; it is about following a few highly needed in your organization based on its products and services. It is said that a few of them can also bring magic to your sales if implemented well. So let us dive into these points and gain the maximum.
Let’s get started
Invest in Content Marketing
Once, the CEO of Beardbrand said that they spend most of their budget on content writing and only some of the budget (maybe 10%) on other marketing ads.
However, take blog posts, customer testimonials, website landing pages, or product descriptions, and it can be much more than this. All such types of content marketed to attract customers and convert potential customers into buyers is called Content Marketing.
Content marketing is one of the best ways to communicate about business, make them aware of your products and services efficiently and creatively and build a strong image of your business.
Suppose you genuinely share knowledgeable thoughts, genuine reviews of your product, and detailed information about your business. In that case, your customers will be interested in your offerings. Your content should be-
- Precise and easy to understand
- Creative and unique enough
- Well-drafted and authentic
- Wise enough to read.
In addition, the list is always ongoing for perfectly marketed content.
You all might have decided to buy a product just because of the influence created by celebrities, well-known folks, or someone well-connected with the targeted audience.
The reason behind the importance of influencer marketing is that 92% of people decide to buy the product as told by their friends or family members and not because of advertising.
Therefore, the point is people need the approval of their loved ones or from society to purchase any product or service.
It can be a video or an image created by the influencers, placed on your website landing page, social media account, or during branding campaigns. Influencers are well-connected with society and create an impactful image in the customer’s mind.
Therefore, you should know which influencers to choose with perfect timings to better connect with the audience.
Emails are the best way to do tactful marketing, as you can personalize your emails based on data analytics and algorithms.
Emails help to instigate the end-user or lead to take up an action or make a decision as they are way personalized based on the products you see, search and look for on social media or e-commerce sites. The emails sent to the customers are automated based on their visits to the sites.
For example -If any lead is generated through the Facebook ad, then an email is sent to the lead developed automatically based on the product they like. Hence, it improves lead conversion making it easier and faster. The emails sent are of different types, as you can see in the given list:-
- Emails to those who have added the products they are willing to purchase and then abandon the site. Emails remind them to buy the product and complete the transaction.
- Emails to promote products or services (which can include promotional sales through discounts, coupons, or other gifts) are also impactful these days.
- The emails are sent to the customers once they subscribe or create a new account on the website to welcome them warmly.
- Email is regularly sent for the newsletters to be in touch with the customers daily and inform them about any latest changes, offerings in your products and services, or any other crucial information to be delivered.
- Other emails are sent for shipment of the product or even can be for the delivery of the products. It is to improve the user experience and provide their services on every transaction step from the beginning to the end of the process.
In addition, emails are sent aiming at referral marketing and increasing customers’ loyalty by buying the products and services.
Some elements need to be kept in your emails for better email marketing.
- Success stories of your business, review, or testimonials of your products.
- Such posts are popular on social media and attract people’s attention.
- Images or videos created by the influencers or containing influencers.
- Individual names or images of products you are offering and their types
- Check your subject matter and the preview text so that it is catchy enough and captures the audience’s attention.
- In addition, other crucial elements such as product taglines or company taglines and important necessary information are needed for customer attention.
A pro tip can be given to any digital marketer whenever you send an audience email to connect it with the SMS, notifications, or any other channel used for message sending.
When the same message is sent continuously through different media to the customer at different times, it creates a lasting impact and influences customers to take action.
First, let us know what the press release means in digital marketing. The press release tells you are issuing any statement or news related to your organization or Products and services to the newspaper or digital news agencies for better reach in today’s online world.
Nowadays, most people are willing to spend their time watching online news and gaining knowledge of real-world happenings instead of reading newspapers in their work life. There are many benefits of having press releases for your business; some are listed below –
- To reach the consumers differently and better.
- Expand the area of customer reach
- Have immediate impact over other things such as comments by other business people and discussions by the journalists
- To boost up and strengthen your brand image.
- To have better search engine optimization.
- To widen your reach and exposure when press release through famous websites such as YAHOO NEWS, CNN, THE NEW YORK TIMES, etc.
In addition, passing information through press releases can help gain the attention of journalists, who may ponder the data and spread the news through their comments and thoughts conveyed through any media channels.
SEO (Search Engine Optimization)
You need better SEO for your website because most people will first google out the products or services they are willing to buy to have all the information about the products, their reviews, or testimonials.
Based on research, it is known that 40% of the search for the product is on search engines. For organic traffic, you also need to have higher rankings and only your presence in google. Including google, shopping is required for your product, as we all know that google has been most used and trusted by the audience for many years.
E-commerce SEO can be classified into types, and they are -:
- On-page SEO
- Off-page SEO
SEO is achieved in many ways, and website security is one of the ways that are not to be ignored. People will leave your website without even looking into your products or service if they receive a warning regarding the unsecured webpage if it does not have an SSL certificate. The Ecommerce marketing website can have any SSL certificate starting from single domain to wildcard SSL and multi-domain SSL.
SSL certificate will help you secure your website transactions between the user and browser by encrypting the details in a way that does not allow any third party to access the information.
Which SSL will fit your website?
The answer is it depends upon domains and subdomains. For example, a Wildcard SSL certificate is available at various prices, providing security for the main domain and its first level of subdomains.
Social Media Marketing
Social media marketing is needed because nowadays, any age group is browsing social media in their leisure time. Social media help create ads creatively, which is also free of cost.
The trending way of social media marketing is through attractive reels, colorful and creative posts, etc., which is very apt. Hence, remember to have your social media presence in a timely, innovative, catchy, and attractive manner.
To conclude, following an appropriate marketing strategy is needed in this digitally developing world to withstand the competitive market and have your brand image.
You may follow any of the points mentioned above based on your business needs, such as using an SSL certificate like wild SSL, social media marketing to stay connected with your customers, email marketing, etc.
Do a proper analysis of your audience and their presence to market your products or services on platforms that the customers highly use. Follow any possible strategy for gaining maximum leads, conversions, and sales growth because marketing is not about following any method but using a combination of a few practical approaches.