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Do you run a business and wonder why it is unable to realize its full potential? Or you’re a brand looking for possible ways to push it forward?
What runs through your mind when it comes to growing a business in the contemporary era?
The modern world presents a plethora of ways to build brands and businesses. And SEO is one of them. Search Engine Optimization, or SEO, is a digital marketing solution that gained incredible traction during the covid-19 lockdowns.
The digital marketing solution improves a site’s quality and visibility on SERPs. When a business website is SEO friendly, it attains an added advantage of ranking higher on search engines like Google. It attracts and receives more visitors who can later turn into leads and customers.
The business solution is perfect for any business type and brand, i.e. B2B and B2C. It also presents different options like local SEO, which is ideal for businesses to target local customers.
Therefore, whether you want to grow your business or brand, SEO might be the missing piece in your equation. So, here is why SEO is becoming a must for businesses and brands.
- Increases Visibility on SERPs
The world wide web is a final destination for many businesses and brands today. For many of them, the 2020 pandemic was the trigger. Taking a business or brand on the internet cultivates a range of opportunities. However, businesses must beat the stiff competition to benefit from the available options.
There are over a billion websites any business must counteract to gain the advantage it needs. On the other hand, over 60% of shoppers use mobile devices to search for products and information online, and consumer insights also indicate that mobile searches for “near me” have grown exponentially.
Therefore, investing in search engine optimization is a perfect way to help a business website to be crawled. SEO involves a range of practices that improve a site’s searchability, quality, and visibility. Search engine optimization can help brands and businesses to be found easily on search engines.
Elements like keywords, adding metadata with keywords, and alt tags can help a site to be seen by online users. This can help the website to be visited by more online users.
Additionally, businesses and brands can optimize outcomes with other digital marketing campaigns like PPC (pay-per-click). Generally, SEO drives a business to appear in front of the right customers.
- Increases Credibility & Trust
Over 89% of modern shoppers believe that businesses and brands with an online presence are credible businesses. However, that isn’t all. Over 75% also judge a business’s credibility based on its website design. Search engine optimization is a powerful digital marketing technique that can enhance a brand’s credibility and trustworthiness over time.
SEO practices generally focus on website speed, mobile friendliness, and interactivity, resulting in a fantastic user experience. Also, considering Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) algorithm allows businesses to rank higher, enabling Internet users to find them.
On the other hand, any business or brand owner ought to know that modern customers believe that sites that rank on the first page of Google search results or those in the first three positions are credible sites or businesses.
Therefore, investing in SEO pushes a business’s website to the top of search results, increasing conversion. In the long run, this doubles ROI and allows a company to grow.
- Targets Local Customers
One of the significant facets of SEO is local search engine optimization. Local SEO is an online marketing strategy that targets local customers. Internet searches like “bakers near me” are local searches, and most of the time, these searches result in a purchase.
The latest statistics indicate that at least 83% of local customers use Google to search for businesses within their locality. Investing in local SEO can increase organic searches for a business and allow it to build a formidable market size.
Local SEO works with a Google My Business (GMB) account and requires one to optimize listings by using the actual business name, correct phone numbers, and location. It will also need you to create user-centric content based on the possible search terms. Businesses can also optimize their GMB page with an option for voice search.
- Fuels Every Stage of the Content Marketing Funnel
Digital marketing highly depends on content which may be in the form of text, images, videos, or audio. However, the mere habit of creating and publishing content for each stage of the consumer journey doesn’t guarantee optimal outcomes. An effective content marketing strategy addresses questions like “what type of content can produce quality leads” and how to measure success.
However, pushing the content in front of the right audience can be challenging. Search engine optimization can push the content in front of the right eyes regardless of the stage. This can increase brand awareness.
- Improves Conversions
In marketing, different forms of conversions may be a key target for a campaign or SEO. These include sales, leads, registrations, signups, or website traffic to a site. Commonly, digital marketers invest exorbitantly in campaigns that can lead to conversions. If a business or brand wants to attain more sales or leads, investing in PPC may be costly. However, SEO can decrease cost acquisition and lead to quality conversions.
- Reduces Advertising Budgets
Marketing is expensive, and commonly, marketing strategies affect the annual budgets of businesses and brands. SEO is one of the most strategic marketing approaches any business or brand can consider. It drives organic traffic to a site, and a marketer needn’t pay for every visit or conversion.
Unlike PPC, SEO is cost-effective and associated with more excellent quantifiable results like leads and ROI. SEO can positively impact every dimension of a business’s key performance indicators, allowing it to grow steadily.
- Offers a Competitive Advantage
The business sector is quite competitive and is becoming more aggressive. No matter the resources one may have, failure to stay ahead of the competition can limit growth and opportunities. Search engine optimization is a viable solution to help every business outperform its competitors correctly.
The good thing is that there is a range of solutions when it comes to SEO. One can perform SEO using several software and platforms such as Google Analytics, free keyword research tools, or opt for a digital marketing agency.
Final Thoughts
Search Engine Optimization is a viable digital marketing solution for every business and brand. Globally, the number of businesses and enterprises investing in SEO has dramatically increased since the 2020 pandemic.
That’s because business owners can focus on other crucial business aspects with confidence that their brand is growing within the target audience. Therefore, it’s recommended that you invest in SEO, whether a small or medium business, to attain a competitive advantage.
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